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1
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2
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- The tendency to leap straight into implementation deprives many orga=
nisations
of the opportunity to design their websites.
- In many cases there is no distinction made between design and
implementation.
- By failing to design what they want, companies build what they can.<=
/li>
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3
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- The job of website design is handed over to the person who is seen as
having the appropriate skills, meaning the ability to use tools such=
as
- Dreamweaver
- Flash or:
- FrontPage.
- Disadvantages:
- It gives control of the design to personnel who might not be best
suited to understand the users requirements
- It excludes many stakeholders
- Limits design options.
- It often leads to designs that don’t support non-expert users, beca=
use
the developers are not sympathetic to their needs.
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4
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- It is not unusual to see web development projects that have become
bogged down in an endless cycle of:
- With technical developers at loggerheads with marketing or business
personnel.
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5
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- The one web design tool that is:
- Universally accessible
- Simple to use
- Used successfully in other design fields for many years.
- The tool is paper.
- Paper prototyping is now gaining increasing acceptance from an indu=
stry
slow to embrace, or even acknowledge, old technologies.
- In Australia, it is used by a whole range of industries
- Telecommunications
- Marketing and information technology
- Government entities establishing new or enhanced Internet services.=
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6
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- The use of paper-based design is:
- Inexpensive
- Quick
- Supports participatory design
- Stakeholders (e.g. customers) contribute to mock-up interfaces that =
meet
user requirements.
- Paper prototypes are used to:
- Gain feedback from within the business
- Validate design decisions by having customers walk through a design=
.
- Identifies issues that may otherwise not surface until after
implementation, which are costly to remedy.
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7
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- Paper prototypes help ensure that:
- Early design decisions based on the requirements of the site from the
customer's perspective, rather than from the perspective of technical
departments.
- All equipment can be bought at local stationery shop.
- The ideal kit contains some A3 or flipchart paper, a few colored
markers, a pair of scissors, and stick-on notes.
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8
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- For presentation and evaluation purposes, graphic designers can take
these paper prototypes and incorporate visual design elements such a=
s
- Graphics and appropriate layout.
- By designing in teams with paper, the design process becomes democra=
tic.
- Instead of the control of the process being in the hands of the most
technically proficient person, it is shared among all participants.=
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9
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- It is often necessary to convince technical personnel of the value of
using paper.
- They may suggest that it is a waste of time.
- However, once they've tried the technique, few people would consider
doing design in any other way.
- Most developers know that developing a throw-away prototype as a
proof-of-concept is an excellent idea
- They also know that these prototypes are notoriously difficult to th=
row
away, since they appear (particularly to management) to be fully
functional.
- This problem is eliminated by using paper prototyping.
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10
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- It is always clear that paper is being used purely as a design tool.=
- The use of paper effectively separates design from development
activities.
- Architects have known for years that you don't design a building by
sending in the cement trucks.
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11
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- Gradually, the IT and web-development community is coming to realise
that:
- Skipping the design phase is simply inappropriate
- One of the most effective ways to design is on paper.
- It is time that all organisations in the market for a new website
realise that they do not need to be technologically proficient to
specify what they want.
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12
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- But, they must be proficient in using an appropriate medium to
communicate their design ideas and requirements. To do so,
- Paper is an excellent tool.
- If it doesn't work on the back of an envelope, then it won't work on
your customer's browser, no matter how much money you spend on the
technology.
- Note: This article first appeared in The Age and Sydney Morning Hera=
ld
newspapers, under the title 'The Write Stuff'.
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13
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- Paper is Cheap and simple to use
- Avoids Constant Review and Change
- Doesn’t require great degree of technological knowledge
- Can be used by Experts and Beginners alike
- Is slowly being accepted as the way to go in the Web Development Wo=
rld
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